Instead of purely spontaneous content, Snapchat can now be used to share much more thoughtfully - similar to the approach you’d take with platforms like Instagram and Facebook, where the content you post doesn’t disappear. Memories enable Snapchat users to tell bigger stories that incorporate more than just in-the-moment photos and video. Share any photo or video - from within the app or from anywhere else I’d love to show you more about how each of these new Memories features work. Here’s the video that Snapchat put together for their announcement:
Snapchat memories update#
That’s one of the key features of Memories – an update that fundamentally shifts Snapchat, taking the platform that has become famous for its disappearing content and moving it in a new direction.Īlongside the ability to share content from outside the app, Memories also enables users to save Snaps to a smart, searchable camera roll and enables re-sharing (and embellishing) of previously sent snaps.
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With Snapchat Memories, you can now, for the first time, share photos and videos captured outside of Snapchat to your Story. Would love to have you take a look! What Are Snapchat Memories? Here’s an Overview My teammate Brian recently shared his thoughts about Snapchat Memories in this video commentary. Keep reading to see what Memories is all about and how Snapchat is evolving into a must-have social media channel.
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I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. This future seems all the more realistic with the addition of Snapchat Memories - a way to share photos and videos captured outside of Snapchat to your Story. Snapchat, a platform built on short ephemeral messages, seems destined to become a long-lasting social media powerhouse. Well, that opportunity is now on Snapchat. If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right?